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Unsurprisingly, many businesses were impacted by the affects of the covid-19 pandemic, including the professional photography industry. Almost overnight we saw events being cancelled and suppliers pausing production, along with studios and galleries closing their doors; which meant countless photographers were out of work.
During the great lockdown of April 2020, dynamic duo and renowned wedding photographers, Jim and Vicky Pollard decided they needed to diversify their business if they wanted to survive and thrive in this new world. Jim and Vicky, are now proud co-founders of Trig Point – a printing and framing business in New Zealand’s South Island, where they bring images and designs to life through the art of print.
Being wedding photographers for many years, Jim and Vicky are very much passionate about art and design. When Covid-19 struck in 2020 they were forced to think about new ways to continue their passion. Through a lockdown-born experiment they discovered a new creative outlet when they tried their hand at printing and framing - a process they immediately feel in love with, and something that has now turned into a successful business. From out of their home workshop, Trig Point was born.
They acquired the framing equipment from a local picture framer looking to retire and just needed the right printer to get their business up and running.
Quality and reliability is something you cannot compromise on when it comes to printing as you can see every detail when it is blown up on a huge scale. Jim and Vicky needed a device that would print outstanding images every time.
Partnering with Canon to diversify their business was an easy decision as the couple were already very familiar with the brand from their background in photography. After testing the ability of the Canon imagePROGRAF PRO2000, a large format printer that’s designed for photographers and studios, Jim and Vicky decided that it’s image quality, colour consistency and compact footprint met the needs for their new business.
It does the job beautifully, giving the confidence to hit a button and know it will come out exactly how I want it - the product is an epic beast.
For Jim and Vicky, having an extra income source of selling their work in print form was huge, and they wanted to give other artists the same opportunity.
Living in an increasingly intangible world, with a major shift to all things digital, Jim and Vicky aim to show other artists how powerful their work can be once beautifully printed and framed. We have become so accustomed to life behind a screen, it is nice to take a step back and see the bigger picture.
From images to artwork, designs and more; Trig Point captures the true essence of the work and brings it to life. When people see their print for the first time, it is a reaction like no other - an incredible moment they get to share with their customers.
Canon have been super supportive of introducing us to the print side of things, says Vicky.
Professional trainer Elizabeth Spindler is now a good friend. “We can call her up for help at any time which is really nice and she is always happy to offer her expertise.”
On top of building really great lenses and cameras, we have always had a really great relationship with the team, it was a no-brainer to carry on working with Canon.
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