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Getting to know our Privacy Policy


At Canon, we are committed to managing personal information lawfully, ethically and responsibly. We respect and want to be transparent about how we collect, use and disclose personal information, and how you can exercise choices over it.

This Privacy Policy covers Canon Australia Pty Ltd and its wholly-owned subsidiaries, Canon Finance Australia Pty Ltd and Canon New Zealand Ltd. It also covers our trading entities SUNSTUDIOS and Canon Finance in New Zealand.

Personal information collected by Canon Australia’s subsidiaries, Canon Business Services Australia Pty Ltd and Satalyst Pty Ltd in Australia, and New Zealand’s trading entity Canon Business Services ANZ is managed in accordance with its separate Privacy Policy that is available here.


Why do we collect personal Information?


We need to collect and use personal information to run our business including, to:
  • fulfil orders for goods and services;
  • hire out photographic equipment and studios;
  • operate our online stores, and other online services;
  • provide commercial credit and finance;
  • provide training and product information;
  • manage customer and other business relationships;
  • deal with inquiries and feedback;
  • improve our products and services;
  • conduct events, promotions, competitions, and research;
  • promote and market our company, products and services;
  • understand our customers and community and tailor our products, services, marketing, offers, invitations, and communications to suit their needs;
  • recruit staff and manage contractors; and
  • order goods and services from our suppliers and service providers.


What kinds of personal information do we collect?

  • We collect personal information about our consumer customers, business contacts, newsletter subscribers, competition entrants, job applicants, suppliers and others. Depending on the circumstances, we may collect their names and contact details, and information about their:

    • transactions with us,
    • use of our products and services;
    • subscription preferences;
    • participation in events, promotions and competitions we organise;
    • job applications; and
    • other interactions and communications with us.

  • We may collect financial, credit-related and identity verification information about individuals to provide them or related entities with commercial credit or finance lend equipment or hire out space to them, operate product trade-in programs, or to comply with legislation like anti-money laundering and counter-terrorism laws.

  • We collect information about how people use our digital properties (including websites, social media sites, apps and electronic communications) and third party websites (digital interactions). If people share an image with us, we may collect the metadata (such as camera details and geolocation data) attached to that image (image metadata). Usually the digital interactions data and image metadata we collect is anonymous. However, where a person signs-up for one of our services (such as MyCanon, subscriptions, competitions etc.) we may link their digital interactions data and image metadata (past and future) to them. We may also attribute and add to such data-anonymised data from third party sources, such as consumer analytic data from data aggregators. In that case we treat all such data as personal information.

  • We provide opportunities for people to share additional information with us if they wish, such as product wish lists, imaging interests, experience level, preferences, product reviews, and social network profiles.


Direct marketing and Opting out


We will only send direct marketing communications to people if we have their consent, or the law otherwise permits. We may use any personal information we have collected about a person to tailor those communications to reflect their needs.

If you have given your consent, you can withdraw it at any time. If you wish to review or change your marketing preferences, you can use the ‘opt out’ or unsubscribe mechanism included in the communications you receive from us or submit an email to the contact listed in the communications, or to the Privacy Officer.

If consent is withdrawn, we may not be able to provide products or services in part or full.


Who do we usually disclose personal information to? Are we likely to disclose it to anyone overseas?


We may need to disclose personal information to a third party so we can fulfil our contractual or legal obligations, or our business activities.

Some of our service providers are located outside Australia and New Zealand. As a result, we may need to disclose some personal information we hold to service providers in other countries that provide us services like cloud services, data storage, business process outsourcing, deliveries and so on. Some of those providers are based in the USA, Europe, Japan, Singapore and the Philippines. We only disclose what is necessary for them to provide their services, and they are contractually obliged to keep your details safe and in a manner consistent with this policy.

Canon Australia is based in Sydney, Australia. Our subsidiaries are based in Australia, New Zealand and the Philippines. To facilitate our operations in those countries, we may transfer information and allow access to that information for the purposes described in this policy, and staff and contractors may also be required to travel between those countries and may access it while overseas.

How do we protect personal information?


We use appropriate technical and organisational measures to secure the personal information we store, including:
  • systematically evaluating information security risks;
  • implementing ‘need to know’ principles;
  • using secure servers, communication links and other appropriate measures to protect electronic data;
  • measures to control internal access, such as policies, physical access restrictions, network structures, passwords and access tracking;
  • secure third party online payment methods.


When information isn’t needed anymore, we’ll make sure it gets destroyed, deleted or de-identified.

How can I get in touch about my information?


If we hold personal information about you, you have the right to request access to it and/or ask us to correct it if it’s wrong.

We encourage you to contact us if you have any concerns or complaints about how we’ve handled your information. Our Privacy Officer will investigate and respond in writing as quickly as possible. If you’re not satisfied after that, it’s your right under privacy laws to lodge a complaint with the Australian or New Zealand Privacy Commissioner (as applicable).

Our Privacy Officer’s contact details are*:
Australia New Zealand
Privacy Officer
Canon Australia Pty Ltd
Building A The Park Estate
5 Talavera Road
Macquarie Park NSW 2113
AUSTRALIA
13 13 83
officer_privacy@canon.com.au
Privacy Officer
Canon New Zealand Limited
Akoranga Business Park
28 The Warehouse Way
Northcote 0627
NEW ZEALAND
0800 222 666
privacyofficer@canon.co.nz

*Please do not include any sensitive information within your email or mail.

From time to time it may be necessary for us to review and revise our Privacy Policy. Any changes will be posted on this page. We encourage you to check our website occasionally to ensure you are familiar with our latest Privacy Policy.

This policy was last updated on 1 June 2025.

Our San-Ji Spirit Approach
A three-pronged approach that’s the foundation of all our thinking and behaviour.
  • JI-HATSU (Self-Motivation)

    Take the initiative and be proactive in everything you do

  • JI-CHI (Self-Management)

    Conduct yourself responsibly and be accountable for your actions

  • JI-KAKU (Self-Awareness)

    Understand the situation you find yourself in and your role in that situation

Our Corporate Values
These guide the way we behave.
  • Bravery

    To be brave is to be courageous. We thrive on our willingness to make daring decisions. We are unapologetically ambitious. We do the right thing.

  • Togetherness

    Team spirit drives us. We work together to bring people together. We understand our customers and support each other to achieve our common goals.

  • Achievement

    Our pursuit of excellence is constant. We focus on results. We proactively seek solutions, follow our instinct, and we're always looking for improvement through Kaizen (Kaizen is a Japanese business philosophy of continuous improvement of working practices, personal efficiency).

  • Imagination

    Ideas can transform the world, and as a creative company, we lead with them. We look for opportunities in all situations and use creativity to discuss valued solutions.

  • Integrity

    We do what we say we'll do. We honour our commitments and stand by our promise. We are truthful to each other, our customers and our partners. We live Kyosei.

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