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Shots of adrenaline.
Competing in sport since she was 5, Alisha was destined for an athletics career, until an injury decided otherwise. Unable to compete in the 2013 Auckland Championships, she used her creative skills and connection with the competitors to document their efforts, igniting a newfound passion for the craft. With a unique understanding of the grind, emotion, and triumph of our sporting heroes, she makes a natural professional sports photographer, and has just launched her own sports content company.

“Having access to Canon Professional Services wherever I go is a game changer. At the 2017 World Athletics Championships in London, I was able to get my entire kit serviced on the ground with a quick turnaround, which just blew my mind.”

Alisha Lovrich

Image of Alisha Lovrich holding Canon gear
The Canon Gear Alisha is Using


Explore Alisha's Work on Instagram

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