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The power of perspective in a unique portrait experiment

'The Lab - Decoy' showcases an experiment to convey the power of perspective in portrait photography. Demonstrating that a photograph is shaped more by the person behind the camera than by what's in front of it, Canon invited six photographers to a portrait session with a twist.

You can tell any story you want if you change your approach. You’re only limited by your imagination.

When we take images, as a person we are never neutral towards the object we photograph, but rather a sum of all our thoughts, experiences and prejudices. 'The Lab - Decoy' demonstrates this little human flaw in this unique photographic experiment.

Adfest Gold – Best Use of Non-Fiction Film (Branded Content and Entertainment Lotus)
Adfest Bronze –  Best Internet Film (Electronics and Home Appliances)