Canon proud to be named the fourth Most Trusted Brand 2018

The results of the Reader’s Digest annual Most Trusted Brands survey are out, and Canon is thrilled to be voted by New Zealander’s as the fourth Most Trusted Brand overall, as well as the Most Trusted Brand in the Digital Camera category.

CEO of Canon New Zealand, Kim Conner, says that being named in the top five for the second year running, alongside some of New Zealand’s most loved brands, is a significant achievement for Canon.

“Trust is the undeniable belief that something is genuine and reliable. When it comes to consumers choosing a brand or product, now more than ever, trust is key in making that decision. Canon prides itself on being a genuine and trustworthy brand which provides products and services that continue to exceed our consumers expectations”

Other top five brands for 2018 are, in order: Whittaker’s (confectionary and brand), Air New Zealand and Toyota.

A representative sample of 1,411 New Zealanders were surveyed by market research company Catalyst Research to attain the Most Trusted Brand findings. Respondents were selected to reflect the demographics of the general population and were tasked with completing an on-line questionnaire. The 65 categories of products and services reflected a broad range of industries.

“For the second year running, Canon has also been named the 4th Most Reputable Company in the world by the Reputation Institute, truly highlighting our dedication to being a company worthy of admiration and respect,”

This year marks the 19th time Reader’s Digest has commissioned its annual Trusted Brands survey. Visit the Trusted Brands website for more information; http://www.trustedbrands.co.nz/