- Think first, shoot later
Discover the art of thinking first and shooting later to create less but more meaningful images.
Creating an image with a camera is simple. Creating an image in your mind and pre-visualising before you press the shutter is very difficult.
Nevertheless the latter is a very important step to become a better, more creative photographer.
This unique 'The Lab - Mindframe' experiment challenges our photographers to frame images in their mind before they even exist, indeed before they even have a camera in their hand.
Shifting creative thinking behind the lens and pushing photographers to break the rules with experimentation.
Six photographers. One subject. Discover how a photograph is shaped more by the person behind the camera than what's in front of it.
In this unique experiment, you'll discover how the art of creating something from nothing comes to life.