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Prime Lenses

Dive into the world of Canon prime lenses, where every shot is a masterpiece of clarity and detail. With fixed focal lengths and wider apertures, these lenses are a staple for those seeking precision in their photography. From capturing mesmerising portraits to intricate details in every frame, our prime lenses offer a combination of advanced optics and large apertures for superior image quality.
Stunning image quality
New Zealand’s most trusted digital camera brand*
5 Year local warranty

Browse through Canon’s Prime Lenses to find your compatible lens

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BONUS ADOBE SUBSCRIPTION
RF 20mm f/1.4L VCM
RF 20mm f/1.4L VCM
Fixed prime lens
Ultra wide angle
f/1.4 aperture and BR Optics
$$3,349 RRP
Check retail price^
BONUS ADOBE SUBSCRIPTION
RF 50mm f/1.4L VCM
RF 50mm f/1.4L VCM
Fixed prime lens
People and portraits
Wide f/1.4 aperture
$$2,699 RRP
Check retail price^
BONUS ADOBE SUBSCRIPTION
RF 35mm f/1.4 L VCM
RF 35mm f/1.4 L VCM
Fixed prime lens with rich f/1.4 bokeh
Natural field of view for any subject
Iris ring for movie shooting
$$2,999 RRP
Check retail price^
BONUS ADOBE SUBSCRIPTION
RF 24mm f/1.4L VCM
RF 24mm f/1.4L VCM
Fixed prime lens
Wide angle travel and street photography
Wide f/1.4 aperture
$$2,999 RRP
Check retail price^
RF 28mm f/2.8 STM
RF 28mm f/2.8 STM
Pancake lens
Street and everyday
Small & lightweight - 120g
$$699 RRP
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BONUS ADOBE SUBSCRIPTION
RF 135mm f/1.8L IS USM
RF 135mm f/1.8L IS USM
Portrait shooting with a telephoto perspective
$$3,999 RRP
Check retail price^
RF 50mm f/1.8 STM
RF 50mm f/1.8 STM
Fixed prime lens
People and portraits
Compact and lightweight
Check retail price^
RF 85mm f/1.2L USM DS
RF 85mm f/1.2L USM DS
Fixed prime lens
People and portraits
Defocus Smoothing for smoother bokeh
$$6,099 RRP
Check retail price^
BONUS ADOBE SUBSCRIPTION
RF 85mm f/1.2L USM
RF 85mm f/1.2L USM
Fixed prime lens
People and portraits
Wide f/1.2 aperture for great low light
$$5,349 RRP
Check retail price^
Showing 9 of 17
All references to RRP are in NZD inclusive of GST.
Dive into the world of Prime Lenses
Our prime lenses are a gateway into the realm of high-quality photography. With a collection that covers a range of focal lengths and large apertures, these lenses provide photographers with tools for creating images with a shallow depth of field and excellent low-light performance. Ideal for portraits and detail-rich shots, our prime lenses are a testament to optical excellence.
Canon Prime lens

Why Canon’s Prime Lenses?

Precision meets creativity … our prime lenses stand out for their exceptional build and optical quality. Perfect for photographers who value precision, these lenses offer large apertures for better control over depth of field. This makes them ideal for creating stunning portraits with beautiful background blur. With their remarkable light-gathering capabilities, these lenses also excel in low light conditions, providing crisp and clear images. Our range of prime lenses combines versatility with advanced technology, making them a top choice for professionals and enthusiasts alike.

All your prime questions answered
Prime lenses, known for their fixed focal lengths, are celebrated for their ability to produce sharper, clearer images than zoom lenses. Ideal for specific types of photography like portraits, these lenses encourage photographers to move and compose their shots thoughtfully. Our range of prime lenses, with their wide apertures, excel in low-light conditions and create a shallow depth of field, perfect for highlighting subjects with stunning background blur.

  • What is a Prime Lens?

    A prime lens is a fixed focal length lens known for its wider aperture, which delivers sharper and more detailed images compared to zoom lenses. It’s a favourite among photographers for its ability to capture high-quality images with a shallow depth of field.

  • Why use a Prime Lens?

    Prime lenses are ideal for portrait photography, street photography, and scenarios where image quality and aperture speed are crucial. Use a prime lens for its exceptional image quality, wider aperture for better low-light performance, and the artistic quality it imparts to photos, like beautiful bokeh (background blur).

  • Can Prime Lenses zoom?

    No, prime lenses have a fixed focal length and cannot zoom. The photographer needs to move physically closer or farther from the subject to change the composition.

  • Is a Prime Lens better than a zoom?

    Prime lenses often provide superior image quality, with better sharpness and less distortion compared to zoom lenses given the simpler optical design with fewer glass elements. They are generally faster and better suited for low light conditions due to their wider apertures. They encourage creative composition due to their fixed focal length and are often more compact and lightweight than zoom lenses - so great when on-the-go.

  • How to use a Prime Lens effectively?

    To use a prime lens effectively, focus on composition and positioning since you won’t be able to zoom. Experiment with aperture settings to make the most of the depth of field and light-gathering capabilities.

  • Is a Prime Lens good for landscape photography?

    Yes, while wide-angle lenses are typically preferred for landscapes, prime lenses can be excellent for landscapes too, particularly for capturing detailed scenes or when seeking a specific artistic effect. We suggest using a prime lens with a wide focal length like the RF 16mm f/2.8 STM or RF 28mm f/2.8 STM.
Explore more about our Prime Lenses
Whether you’re a beginner or a seasoned photographer, our resources and blogs offer valuable insights into using prime lenses to their full potential. From creative techniques to technical advice, discover how these lenses can enhance your photographic journey.