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Creffield secures market lead with Canon imagePROGRAF printers

Operating in an increasingly generic market was not an option for Creffields. To differentiate its services, the company boosted colour capacity with 5 Canon imagePROGRAF printers. It worked.

Colour the Answer in a Bid to Secure Business as Creffields Invests in Canon imagePROGRAF Printers

Creffields is regarded as a ‘printer of choice' for many of Australia’s leading architects, project managers and consultants. From its three production operations in Victoria, Creffields produces a wide range of print formats, from documentation and plans to large ‘photo quality’ colour prints.

Exceptional print quality is essential for Creffields, as is the ability to harness costs and provide with great value.

Finding itself in an increasingly generic market, Creffields decided to differentiate itself by boosting its colour capacity. Now, with five Canon imagePROGRAF printers – four 12-colour models and one 8-colour machine, business has shifted up a notch. Creffields is reaping the rewards, delivering the quality results and fast turnarounds architectural and creative clients expect.

Want to read more? Download the full case study below.

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