Fashion photographer Georges Antoni achieves the impossible brief with Canon's new high-megapixel DSLR

Announced today, the new 50.6 high-megapixel EOS 5DS R camera redefines what is possible. In highlighting the impressive functionality of the camera, Canon Australia has created a video telling the story of a challenging brief and how the camera overcomes the impossible – by combining filming flexibility with the high resolution the camera offers.

Advertising/Fashion photographer and Canon Master Georges Antoni was charged with the impossible photography brief: just 15 minutes to shoot a model suspended over the ocean by a crane, in low-light. The image would be required for a billboard-sized image and need to be cropped to size. 

The video takes viewers through the initial briefing, shoot set-up, the behind the scenes shoot production (including the photographer and team, working with the model) and the final result. Viewers are privy to scenes of Georges directing the crew on positions, chatting to the model for final retouches and the model being strapped into the harness.

As a Canon Master, Georges is part of an elite group of master image makers acknowledged as the best of the best. 

“I often see moments appear spontaneously and so it’s really important for me to be able to capture that fleeting expression or movement with precision,” says Georges Antoni.

Production Credit Info:
Creative Agency: Leo Burnett, The Artist Group, Untitled Film Works
Production House: Untitled Film Works
Director and DOP: Abraham Joffe
Executive Producer: Abraham Joffe / Pim Van Nunen
Editor: Abraham Joffe, Dom West, Lorna-Jean Bradley
Behind the Scenes photographer: Simon Gorges 
Timelapse photographer: Matthew Vandeputte 
Camera Operators: Blake Castle, Dom West
Sound: Mario Pellegrino
Talent: Georges Antoni, Claudia Wilkinson

Video Link:
http://youtu.be/p6KyWbns0ro

About the camera:
Combining the image quality of medium format with the usability of the EOS system, the EOS 5DS R provides an alternative to medium format cameras in the full frame sensor market, offering the highest megapixels ever seen in a Canon full frame sensor - an astonishing 50.6 MP. Targeted at users who require optimal image sharpness for use in post processing, the EOS 5DS R features a low pass cancellation filter to maximise the sensor’s resolution and visible image quality. 

About Georges Antoni:
For information visit: http://www.canon.com.au/GeorgesAntoni

Availability 
The EOS 5DS and EOS 5DS R will be available June 2015 and the EF 11-24mm f/4L USM lens will be available March 2015. Prices will be set at dealer discretion.