Canon's new wide angle L-series lens

Canon New Zealand today announced the EF 35mm f/1.4L II USM a new wide angle L-series lens designed for professional photographers wanting to capture their world with a natural perspective. The world’s first to feature Canon’s newly developed Blue Spectrum Refractive optics (BR optics) – ensuring sensational image quality across a diverse range of scenes – from news and sports scenes to weddings. 

The EF 35mm f/1.4L II USM has been crafted following feedback from Canon’s community of professional photographers and includes a range of advanced optical technologies to deliver the outstanding image quality professionals expect from a Canon L-series lens. 

EF 35mm f/1.4L II USM Key features: 
- Superb low-light performance and depth of field control 
- A wide-angle view with a natural perspective 
- Focuses quickly and discreetly 
- Keep shooting even in tough conditions 

New pioneering Canon-developed lens technology 
The lens is the first to include BR optics, a new pioneering Canon-developed lens technology featuring an organic optical material, which has been engineered at a molecular level to help significantly reduce chromatic aberration and produce sharper images – via its ability to refract blue light. The BR Optic is integrated into a compound element in the lens. Together with Canon’s high performance lens coatings, including Subwavelength Structure Coating, the EF 35mm f/1.4L II USM delivers results with improved contrast and minimal flare and ghosting. 

Natural, reportage-style images for professional photographers 
Perfect for capturing images with a documentary feel, using its wide 35mm fixed focal length, the EF 35mm f/1.4L II USM is the ultimate choice for photojournalists, sports and wedding photographers alike. With its wide-angle view photographers can shoot subjects in their natural habitat within the context of their environment, and without distortion. To create shots with beautiful background blur and standout portraits, the fast f/1.4, nine blade aperture can be used to control depth of field, as well as enabling photographers to continue shooting as light levels start to fade. 
For a rapid response to scenes unfolding in front of your eyes, the EF 35mm f/1.4L II USM features a ring-type ultrasonic motor to drive the extremely quick and near silent autofocus. A full time manual focusing ring allows you to make fine, real-time adjustments, whether shooting stills or movies. 

Flagship L-series design and build 
Designed to withstand challenging shooting environments and prolonged use, the EF 35mm f/1.4L II USM boasts the iconic design and build DNA associated with Canon’s flagship L-series lenses. Advanced weather sealing and fluorine coatings help protect the lens against adverse weather conditions and the robust body ensures durability. 

Availability
The EF 35mm f/1.4L II USM will be available from October 2015. Prices will be set at dealer discretion.

Canon's new wide angle L-series lens

Canon New Zealand today announced the EF 35mm f/1.4L II USM a new wide angle L-series lens designed for professional photographers wanting to capture their world with a natural perspective. The world’s first to feature Canon’s newly developed Blue Spectrum Refractive optics (BR optics) – ensuring sensational image quality across a diverse range of scenes – from news and sports scenes to weddings. 

The EF 35mm f/1.4L II USM has been crafted following feedback from Canon’s community of professional photographers and includes a range of advanced optical technologies to deliver the outstanding image quality professionals expect from a Canon L-series lens. 

EF 35mm f/1.4L II USM Key features: 
- Superb low-light performance and depth of field control 
- A wide-angle view with a natural perspective 
- Focuses quickly and discreetly 
- Keep shooting even in tough conditions 

New pioneering Canon-developed lens technology 
The lens is the first to include BR optics, a new pioneering Canon-developed lens technology featuring an organic optical material, which has been engineered at a molecular level to help significantly reduce chromatic aberration and produce sharper images – via its ability to refract blue light. The BR Optic is integrated into a compound element in the lens. Together with Canon’s high performance lens coatings, including Subwavelength Structure Coating, the EF 35mm f/1.4L II USM delivers results with improved contrast and minimal flare and ghosting. 

Natural, reportage-style images for professional photographers 
Perfect for capturing images with a documentary feel, using its wide 35mm fixed focal length, the EF 35mm f/1.4L II USM is the ultimate choice for photojournalists, sports and wedding photographers alike. With its wide-angle view photographers can shoot subjects in their natural habitat within the context of their environment, and without distortion. To create shots with beautiful background blur and standout portraits, the fast f/1.4, nine blade aperture can be used to control depth of field, as well as enabling photographers to continue shooting as light levels start to fade. 
For a rapid response to scenes unfolding in front of your eyes, the EF 35mm f/1.4L II USM features a ring-type ultrasonic motor to drive the extremely quick and near silent autofocus. A full time manual focusing ring allows you to make fine, real-time adjustments, whether shooting stills or movies. 

Flagship L-series design and build 
Designed to withstand challenging shooting environments and prolonged use, the EF 35mm f/1.4L II USM boasts the iconic design and build DNA associated with Canon’s flagship L-series lenses. Advanced weather sealing and fluorine coatings help protect the lens against adverse weather conditions and the robust body ensures durability. 

Availability
The EF 35mm f/1.4L II USM will be available from October 2015. Prices will be set at dealer discretion.