Wednesday 18 September – SYDNEY, Australia: With two days until Rugby World Cup 2019™ kicks off in Japan, as an official sponsor Canon is working behind the scenes to bring the event to life for fans, photographers, athletes and employees – whether on the ground in Japan or back home in Australia. Through a range of initiatives set to impact those on and off the field, the leading camera company is calling on all involved to “make the moment together”.
Whether by supporting photographers on the ground to capture the perfect shot, providing medical imaging for athletes, or bringing the action closer to fans through printable mascots, rugby balls and cheer sticks, Australia’s most trusted camera brand1 is dedicated to making the global sporting event a success for all involved.
“We are delighted to support Rugby World Cup 2019™, and not just because it’s in Japan – the birthplace of our brand. We know it takes thousands to make this event a worldwide moment, from the athletes themselves to the photographers who capture the thrills and fans who keep the sporting spirit alive. We’re really looking forward to sharing in this exciting event with our community, employees, customers and partners when the first match kicks-off next week,” says Akira ‘Dave’ Yoshida, Managing Director of Canon Oceania.
On the ground at the birthplace of Canon
The Canon Professional Services (CPS) team will be on site throughout Rugby World Cup 2019™, Japan, helping professional photographers covering the event get the perfect shot with their imaging expertise. Throughout the tournament, set to take place from 20 September to 2 November, a dedicated team of CPS technicians will provide accredited professional photographers with advice, essential maintenance services, equipment loans and minor repairs.
Canon print and copying solutions will be used by the Tournament Organising Committee at each of the 12 match venues hosting 48 matches over six weeks, while top-class athletes competing at the pinnacle of their sport will have access to Canon’s first-class medical imaging services should injuries occur. Canon will also work in partnership with World Rugby™ to enhance fans’ experiences through imagery, during what promises to be the most socially-engaged rugby event ever.
Bringing the action to Australian homes
Whether fans are at the stadium or in front of the TV, Canon’s Creative Park will amplify the excitement with a range of printable accessories. A free collection of downloadable banners, games, crafts and accessories have been created specifically for Rugby World Cup™, meaning that whether fans want an origami rugby ball, mascot figurines or cheer sticks, all they need is a printer and some paper to get into the spirit.
1Shopper Media Survey July 2019, n=10,735