Auckland, New Zealand – 13th February 2020: Canon Australia announces the launch of the Canon EOS 850D, a lightweight, versatile and connected DSLR camera, powered by Canon’s fast and responsive DIG!C 8 processor. Capturing rich, detailed images with its 24.1 Megapixel Dual Pixel CMOS APS-C sensor and stunning 4K movie capability, the Canon EOS 850D is the perfect all-rounder for photography enthusiasts looking to upgrade their existing equipment and unleash their creativity.
The camera’s APS-C sensor delivers a high level of depth-of-field control, creating sharp images with beautifully softened backgrounds that make subjects stand out in the frame. Even when shooting fast-moving or distant subjects such as birds in flight, the 24.1MP provides ample resolution for cropping. The sensor also produces high resolution pictures without compromising on low-light performance; perfect for shooting indoor portraits. As part of Canon’s world-class EOS system, users can attach any EF or EF-S lens, add a Speedlite flash for creative lighting, or plug in an external microphone via the 3.5mm jack. Paired with the versatile EF-S 18-55mm f/4-5.6 IS STM kit lens, photographers can tackle a plethora of shooting scenarios.
Inherited from Canon’s professional range, the EOS 850D is equipped with an Intelligent Tracking (iTR) automatic focus (AF), made possible by the 220,000 Pixel RGB+IR metering sensor. By exchanging high-resolution automatic exposure data with the AF sensor, the iTR automatic focus provides high speed responsiveness and accuracy, ideal for capturing sport and wildlife photography. This advanced technology makes automatic face tracking through the optical viewfinder possible. The ergonomic design features top and rear dials for dual control of both shutter speed and aperture. With this enhanced design, lightweight body and improved connectivity all contributing to greater ease of use, the Canon EOS 850D is a great option for photography enthusiasts who need a camera that can inspire and provide total creative control.
Always Capture the Moment
The precise Eye Detect AF in Live View creates natural looking portraits with detailed eyes that bring the subject to life. Also capable of 7fps continuous shooting, accurately tracking subjects on the move is effortless. To give photographers the flexibility to capture from challenging viewpoints, the camera features a Vari-Angle touchscreen which can be positioned at almost any angle for more creative compositions.
The autofocus tracking on the Canon EOS 850D is high-speed and accurate due to the 45 point all cross-type AF sensor and Dual Pixel CMOS AF, while face detection is more reliable for improved exposure judgement when people are in the frame, perfect for capturing in challenging light such as when subjects are backlit.
Greater Control of Stills & Movies
Whether shooting stills or movies, this fast and powerful DSLR delivers impeccable image quality as a result of the DIG!C 8 processor. The Canon EOS 850D can record in Full HD up to 60p, stunning 4K up to 25p1 and expands on its predecessor’s options for movie capture, with a more detailed set-up for time-lapse movies and automatic scene selection. To counteract the jittery shake associated with handheld movie shooting, the EOS 850D features 5-Axis Movie Digital IS, for smooth, controlled videos.
When capturing stills in Live View mode, photographers have ultra-fine control when selecting their focal point - offering 143 points in automatic mode or 3975 points in manual selection - thanks to the Dual Pixel CMOS AF. The Remote Live View function gives photographers extended control, including remote shutter release and the ability to view from their smartphone (iOS and Android systems); perfect for when photographers need to step away from the camera. Capable of shooting in RAW, photographers can utilise all the information captured by the sensor, while shooting in C-RAW format will produce a smaller file size that almost doubles the continuous shooting buffer from 40 images to 75. With in-camera RAW editing, users can perfect their images without the need for a computer or mobile device.
Connect and Share with Ease
The connectivity options offer enthusiasts more ways to share their work and greater security when capturing. With 2.4GHz Wi-Fi and Bluetooth®2 Low Energy connectivity, photographers can connect the Canon EOS 850D to their iOS or Android device through the Canon Camera Connect app, to edit and share high-quality images. From here, content can be downloaded to a smart device, reviewed and posted on social media or shared with friends and family. With this integration, photographers can easily edit using DPP Express for iPad3 for a full RAW workflow on the move. The Auto Image Sync also provides worry-free back up of both stills and movies to the users’ computer with Image Transfer Utility 2, to help ensure that precious shots don’t get lost.
For photography enthusiasts looking to take the next step in creative control, this impressive DSLR captures detailed images and powerful 4K movies. Responsive, easy-to-use and built to last, the Canon EOS 850D is packed with advanced functionality to give photographers the tools they need to explore their creativity.
• 24.1 Megapixel Dual Pixel CMOS APS-C Sensor
• 7fps continuous shooting rate
• 4K (contrast AF) 24p/25p
• Full HD with Dual Pixel CMOS AF up to 60p
• 45 AF point system
• 220,000 Pixel RGB+IR Metering Sensor with Flicker Detection (same as 90D)
• Intelligent Tracking (iTR) AF
• Eye Detection AF (With tracking)
• DIG!C 8 Image Processor
The Canon EOS 850D will be available for purchase from April 2020 from official local Canon retailers, with pricing set at dealer discretion. The EOS 850D will be supported in Australia by Canon Australia’s 5-year local warranty4.
For more information on the Canon EOS 850D, please visit: https://www.canon.co.nz/cameras/eos-850d
1 Capable of Full HD at 24, 25, 30, 50, 60p and 4K at 24 and 25p
2 Equipped with Bluetooth® low energy technology. The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by Canon Europe Ltd. is under license. Other trademarks and trade names are those of their respective owners.
3 DPP Express is a paid, subscription-based app
4 For full details on Canon New Zealand’s 5 year warranty, visit https://www.canon.co.nz/support/warranty