Canon New Zealand, in collaboration with Global omnichannel tech firm, launches “Where-to-Buy” solution to help local retailers

24th June 2021

Integration with Hatch set to streamline Canon New Zealand’s efforts to support local retailers across New Zealand

Auckland, New Zealand - New Zealand’s most trusted digital camera brand1 Canon New Zealand, today announces an exciting collaboration with Hatch, a Global omnichannel commerce solutions provider. Hatch is implementing its technology to easily connect Canon New Zealand’s consumers with local retailers, enabling Kiwis to purchase from Canon’s range of consumer digital imaging products, including cameras, camera accessories, and home to small business printers.

Hatch, Headquartered in Amsterdam and with offices in EMEA, APAC and CIS regions, enables consumers to connect with retailers of the world’s biggest brands and purchase products when and where is best for them.

In integrating Hatch’s ecommerce referral solution to its website, Canon New Zealand has streamlined its digital path to purchase for consumers, by linking them from a product page, directly to local retailers’ online stores who have stock available for purchase. With the local pricing of Canon New Zealand’s consumer products set at dealer discretion, Hatch enables the customer to easily view pricing by providing a direct link to retailers’ online stores. This assists consumers to assess retail value for themselves.

"We want to ensure our consumers are being provided with the best possible value, services and experiences, and to help achieve this, we are committed to working closely with our local retailers. Hatch helped us double our retail referral traffic from our brand site to retail partner sites in one month, indicating that New Zealand consumers and retailers are benefiting from our collaboration."

Brad Gibbons Canon New Zealand

In 2020, New Zealand saw a 20% increase in ecommerce sales, according to eCommerceDB, contributing to the worldwide growth rate of 26%. In the same year, the top five ecommerce markets in New Zealand saw a combined $909 million in net sales, with growth expected to continue in this trajectory over the next decade. According to Statista, ecommerce activities have continued to grow rapidly in New Zealand. As of January 2021, 88% of shoppers aged between 16 and 64 years of age had recently searched for a product or service to buy online. The share of online shoppers in New Zealand is currently forecast to surge to 83% by 2026.

Commenting on the new partnership between Hatch and Canon Oceania, Joris Kroese, Founder and CEO of Hatch, said: “This latest partnership is expected to help accelerate sales for local retailers who stock Canon products. ‘Where-to-Buy’ enables consumers to check retailers’ online store stock availability and local store proximity through an innovative widget. We enable an enhanced customer experience by strengthening brand-retailer relationships.”

1 Most trusted digital camera brand in New Zealand as per https://www.trustedbrands.co.nz/results.asp
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