Reimagining and redefining professional mirrorless, Canon’s EOR R5 awarded by international photography journalists
Sydney, AUSTRALIA, 15th August 2020 – Canon has once again been recognised by the Expert Imaging and Sound Association (EISA), winning six prestigious accolades spanning Canon’s mirrorless and DSLR camera bodies and lenses categories. Despite the year’s unprecedented challenges, Canon has maintained its commitment to deliver products that push the boundaries of imaging innovation and open new possibilities for photographers and filmmakers.
Redefining mirrorless with the EOS R5, Canon picked up the prestigious EISA Camera Innovation Award. In addition, Canon’s flagship EOS-1D X Mark III earned the EISA Professional Camera Award, enhancing its reputation as a fiercely sought-after imaging powerhouse among professional photographers worldwide. The widely regarded EOS 90D took home the EISA APS-C Camera Award, while four of Canon’s RF lens series – compact, lightweight models packed full of useful technology – were recognised by EISA, including the RF 70-200mm f/2.8L IS USM, RF 24-70mm f/2.8L IS USM, RF 600mm f/11 IS STM and RF 800mm f/11 IS STM.
The EISA accolades reflect Canon’s longstanding heritage in delivering optical excellence, driven by its commitment to research and development, and guided by consumer feedback. Every product in Canon’s 2020 product line-up demonstrates the organisation’s continued support for both DSLR and mirrorless systems, offering photographers and filmmakers a competitive full-choice line-up.
Canon’s full list of 2020 EISA Awards is as follows:
• Canon EOS R5 – EISA Camera Innovation 2020-2021
• Canon EOS-1D X Mark III – EISA Professional Camera 2020-2021
• Canon EOS 90D – EISA APS-C Camera 2020-2021
• Canon RF 70-200mm f/2.8L IS USM – EISA Lens of the Year 2020-2021
• Canon RF 24-70mm f/2.8L IS USM – EISA Standard Zoom Lens 2020-2021
• Canon RF 600mm f/11 IS STM and Canon RF 800mm f/11 IS STM – EISA Lens Innovation 2020-2021
Mike Murase, Managing Director – Canon Sales and Support Group, Canon Australia commented: “Canon’s imaging innovation is going from strength to strength in 2020, with the best 1-Series and 5-series cameras we’ve ever produced and a line-up of RF-Series lenses that will see content creators do more with their creativity than ever possible before. The stamp of excellence from EISA’s esteemed judges acknowledges our unwavering commitment to the performance, build, innovation and technical capability of our products and enhances our position as Australia’s most trusted camera brand1.”
In July 2020, Canon announced its biggest launch yet revealing: two new mirrorless cameras in the EOS R5 and EOS R6; four new RF lenses; two new RF extenders; and, the imagePROGRAF PRO-300 A3+ professional desktop printer. These announcements followed the significant launch of the EOS-1D X Mark III in January - a much-anticipated camera for professional sports and wildlife photographers.
EISA Camera Innovation 2020-2021: Canon EOS R5
EOS R5 is a full frame mirrorless camera built on the revolutionary EOS R System and boasts several world firsts which redefine what is possible from mirrorless bodies. The first full frame mirrorless camera ever to record 8K RAW up to 29.97fps internally2 and offers 4K at 120p3, EOS R5 captures 45 megapixel stills at up to 20fps, making it an ultimate hybrid camera for professionals. Equipped with the world’s fastest AF focusing speed of 0.05 seconds among 35mm interchangeable lens digital mirrorless cameras5, EOS R5 employs algorithms to recognise faces and eyes of humans, as well as cats, dogs, and birds in both still and movie modes. EOS R5 has the world’s best stabilisation system among all interchangeable lens digital cameras6, which corrects at up to an incredible 8-stops allowing new levels of creativity when shooting handheld at slow shutter speeds or filming without a tripod.
Discover more here: https://www.canon.com.au/cameras/eos-r5
EISA Professional Camera 2020 – 2021: Canon EOS-1D X Mark III
The ultimate sports and wildlife camera, EOS-1D X Mark III offers professional photographers’ limitless possibilities, at blistering speeds. This DSLR camera features incredible industry-leading shooting speeds of up to 20fps with AF tracking along with improved high ISO performance so that photographers never miss ‘the shot’. EOS-1D X Mark III’s AF sensor sports 28 times the centre resolution of its predecessor to address professional photographers’ need for greater accuracy when focusing on subjects in a wider range of scenarios. What’s more, the camera offers impressive 5.5K 12-bit RAW video internal recording – Canon’s first non-cinema EOS series camera to have such feature – allowing professionals to capture top-quality video as well as stills.
Discover more here: https://www.canon.com.au/cameras/eos-1d-x-mark-iii
EISA APS-C Camera 2020-2021: Canon EOS 90D
Designed to take enthusiast photographers to the next skill level, EOS 90D is a fast and reliable DSLR, with a familiar, robust body perfect for sport and wildlife photographers. Equipped with Canon’s DIGIC 8 processor, EOS 90D achieves fast processing speed, responsiveness and incredible photo and movie functionality. Capable of delivering high quality, detailed images free from shake and artefacts, EOS 90D has a 32.5-megapixel APS-C CMOS sensor, which achieves full frame levels of resolution but with the additional benefit of reach provided by the APS-C format. Perfect for capturing fast-moving subjects, EOS 90D shoots 10fps with autofocus tracking and 11fps in Live View. This versatile camera is also capable of 4K resolution video utilising the full angle view of the lens attached, and fast Full HD up to 120 fps giving enthusiasts greater options for shooting, such as slow motion, cropped or super high resolution.
Discover more here: https://www.canon.com.au/cameras/eos-90d
EISA Lens of the year 2020-2021: Canon RF 70-200mm f/2.8L IS USM
The RF 70-200mm f/2.8L IS USM is a kit bag essential, enabling professionals and enthusiasts to capture subjects in practically any scenario with its large, bright f/2.8 aperture and zoom range. This compact lens is the world's shortest and lightest7 interchangeable lens with a focal length of 70-200mm f/2.8 for interchangeable lens cameras. The RF 70-200mm f/2.8L IS USM is the first Canon lens to support an electronic floating focus control that drives the two lens groups individually with Dual Nano USMs – with this a high degree of quietness, power saving, and high-speed operation is achieved without sacrificing the lens’ compact size. The dust and water-resistant design can handle various weather conditions, giving peace of mind that in most scenarios, the lens will withstand the pressures and produce optically excellent images.
Discover more here: https://www.canon.com.au/camera-lenses/rf-70-200mm-f2-8l-is-usm
EISA Standard Zoom Lens 2020-2021: Canon RF 24-70mm f/2.8L IS USM
Meeting the requirements of professionals, the RF 24-70mm f/2.8L IS USM is the perfect high-performance standard zoom choice. Comprised of 3 ultra-low dispersion and 3 moulded glass aspheric lens elements, the composition corrects aberration, distortion, and astigmatism enabling high-contrast images, with edge-to-edge sharpness across the entire zoom range. Ideal for landscape and portrait photography, the RF 24-70mm f/2.8L IS USM is a versatile multi-purpose, standard zoom for professional photographers who need a lens for shooting on-the-go.The zoom has the beautiful blurring characteristic of a large aperture lens, making it ideal for use as a portrait lens.
Discover more here: https://www.canon.com.au/camera-lenses/rf-24-70mm-f2-8l-is-usm
EISA Lens Innovation 2020-2021: Canon RF 600mm f/11 IS STM and RF 800mm f/11 IS STM
A great affordable and lightweight choice for enthusiast photographers, the RF 600mm f/11 IS STM and RF 800mm f/11 IS STM are the worlds lightest autofocus lenses including a focal length of 600mm8 and 800mm9 respectively. Equipped with a retractable barrel structure, the lenses are extended in use and easily retracted to be stored neatly, these lenses are ideal for travelling photographers who have minimal kitbag space. Both lenses are equipped with an optical Image Stabilizer and are also supported by Dual Pixel CMOS AF when paired with a Canon EOS R System mirrorless camera – even when used alongside the 1.4x or 2.0x teleconverters. This combination of features allows these super-telephoto lenses to deliver pin-sharp images, even when shooting without a tripod or monopod.
For more information on EISA please visit https://www.eisa.eu/
1 Shopper Media Survey February 2020, n=20,431
2 Among all interchangeable lens digital cameras. As of 9th July 2020 (based on Canon research)
Only when setting crop [Off], up to 29.97 fps / 25.00 fps.
The video recording time of the Canon EOS R5 is limited by heat.
3 Only when setting crop [Off], up to 29.97 fps / 25.00 fps. The video recording time of the Canon EOS R5 is limited by heat, and depends on the battery type, remaining battery charge, and number of batteries.
5 Among interchangeable lens digital mirrorless cameras incorporating 35mm full frame equivalent image sensors with phase-difference detection AF on the image plane and contrast detection AF. As of 9th July 2020 (based on Canon research). The Canon EOS R5’s AF speed is the same as that of the EOS R, EOS RP and EOS R6. Available in the market as of July 2020 (based on Canon research). Calculated based on the resulting AF speed measured according to the CIPA guidelines. Varies depending on the shooting conditions and the lenses used. (Internal measurement method: Focusing brightness: EV 12 (room temperature, ISO 100); Shooting mode: M; Lens used: RF24-105mm F4L IS USM (at focal length of 24mm); Still photo shooting with shutter button operation; AF method: 1-point AF (with Center AF point); AF operation: One-Shot AF.)
6 Among all interchangeable lens digital cameras. As of 9th July 2020 (based on Canon research). Based on the CIPA standard, 8.0 stops with RF 24-105mm F4 L IS USM at a focal distance of 105mm. The RF 24-105mm F 4 L IS USM has Coordinated IS and most IS performance. Depending on the time of purchase, the lens firmware needs to be updated. The Canon EOS R5’s IS performance is the same as that of the Canon EOS R6.
7 Based on Canon research and as of October 2019.
8 Among interchangeable autofocus lenses including a focal length of 600mm for interchangeable cameras. As of 9 July 2020. Based on Canon research.
9 Among interchangeable autofocus lenses including a focal length of 800mm for interchangeable cameras. As of 9 July 2020. Based on Canon research.