2018 Canon awarded prestigious EISA Awards

8th August 2018

Auckland, New Zealand, Wednesday 15th August 2018

Canon New Zealand is proud to announce four prestigious accolades from the European Imaging and Sound Association (EISA), highlighting the breadth of Canon’s unrivaled camera, lens and accessory line-up.

Voted by an esteemed panel of judges, consisting of editors from 53 internationally-respected consumer electronics magazines across 23 European countries – as well as Australia, India, Canada and the USA – EISA celebrates technology products that combine the most advanced expertise and desirable features in their class.

In recognition of Canon’s award-winning products, the EISA judging panel delivered the following citations:

EISA Best Buy camera 2018-2019:
Canon EOS M50

This small, light and affordable mirrorless camera delivers the same image quality as its larger siblings. Thanks to the 24.1 megapixel APS-C sensor and DIGIC 8 image processor, it can capture both high-quality still images and 4K video. The Vari-Angle touchscreen makes it easy to frame your subject from any angle – whether high, low, ‘selfie’ or vlog ¬– with a simple tap to focus. The improved Dual Pixel CMOS AF allows for fast, accurate, and precise focusing across up to 88% of the imaging area in both photos and Full HD movies. With the built in Wi-Fi and Bluetooth you can easily transfer images to a mobile device and share them on social media.

Canon EOS M50

EISA DSLR Camera 2018-2019:
Canon EOS 6D Mark II

The Canon EOS 6D Mark II is a compact but powerful DSLR for the enthusiast photographer. The 26.2-megapixel full frame CMOS sensor and DIGIC 7 image processor work together to provide excellent image quality, even in low-light scenarios. The camera combines a fast and reliable 45-point autofocus system with Canon’s impressive Dual Pixel CMOS autofocus system that is used for live view and video shooting. The Vari-Angle touchscreen – a first for Canon’s full frame cameras – makes it easy to frame the subject and to operate the camera menu.

Canon EOS 6D Mark II

EISA DSLR Prime Lens 2018-2019:
Canon EF 85mm f/1.4L IS USM

This unique lens combines built-in image stabilisation with a very large aperture. This combination makes it possible to take handheld pictures in very low-light situations. The lens is built for professional work, with weather sealing and fast and accurate autofocus. The sharpness is improved compared to previous 85mm lenses from Canon, while blurred backgrounds are rendered very attractively. It’s a perfect choice for portrait and wedding photographers who are shooting with high-resolution full frame DSLRs.

Canon EF 85mm f/1.4L IS USM

EISA photo innovation 2018-2019:
Canon Speedlite 470EX-AI

This Speedlite flashgun makes the life of the photographer much easier by taking the guesswork out of bounced flash. The 470EX-AI automatically fires a series of pre-flashes to determine how light can be bounced from a ceiling or wall, and rotates the flash head into the correct position to provide soft and flattering light. Alternatively, the photographer can also manually position the flash head, and the unit will maintain this position even if the camera is rotated. With full E-TTL control, the flash will automatically fire at the right intensity to give perfectly exposed images.

Canon Speedlite 470EX-AI

About EISA: The European Imaging and Sound Association (EISA) is comprised of 53 special interest magazines from 25 countries across the globe. Internationally known for the European EISA awards, it represents the largest editorial collaboration in the world for consumer electronics. EISA has been celebrating the very best products in the industry for over 35 years.

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