Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations and the environment. They must also bear the responsibility for the impact of their activities on society. For this reason, Canon's goal is to contribute to global prosperity and the well-being of mankind, which will lead to continuing growth and bring the world closer to achieving kyosei.
Initiated and endorsed by the New Zealand Government, Environmental Choice recognises the genuine moves made by manufacturers to reduce the environmental impacts of their products and provides a credible and independent guide for consumers who want to purchase products that are better for the environment.