Latest Canon PowerShot Cameras Introduce Revolutionary 5th Generation DiG!C Image Processor

Ground-breaking DiG!C 5 Image Processor enhances Canon's TruCapture capability to achieve natural-look  

   PowerShot S100                                       PowerShot SX40 HS

Canon New Zealand today announced the new PowerShot S100 and PowerShot SX40 HS, featuring the revolutionary DiG!C 5 Image Processor. As a further enhancement to Canon’s impressive TruCapture technology, DiG!C 5 makes it even easier to capture beautiful images in true colour and clarity, just as they appear to the eye.
 
“Since the birth of the first generation DiG!C image processor, Canon has continuously evolved its technology to capitalise on our leading optics and deliver the very best image quality,” says Rochelle Mora, Brand Manager – Imaging at Canon New Zealand. “DiG!C 5 is revolutionary, contributing a range of enhancements including better noise reduction, automation capabilities, better white balance and faster continuous shooting.”

“With the technological improvements in white balance and noise reduction capabilities, users can capture beautiful, natural-looking colours, even in difficult lighting situations.”

In addition to faster shooting speeds (the PowerShot S100 captures 9.6 fps and the PowerShot SX40 HS captures 10.3 fps), the DiG!C 5 Image Processor delivers clear, sharp images even when the main subject and background are lit with different light sources. This is thanks to Advanced White Balance, which ensures that, when the flash is fired, the subject and background are clearly delineated to give images greater sharpness.

With DiG!C 5’s improved noise reduction function, only noise is suppressed while maintaining the image resolution even when shooting at a high ISO speed.  It also corrects the greenish tint caused by mercury-vapor lamps or fluorescent lights, reproducing the colours as they appear true-to-life.

Superior image quality – even in low light

The PowerShot S100 and PowerShot SX40 HS join Canon’s impressive range of TruCapture technology-equipped digital compact cameras. TruCapture comprises three core technologies: an Optical Image Stabiliser Lens (OIS), which cuts hand-held shake for blur-free photos; DiG!C Image Processor for colour rich images; and a High Sensitivity sensor for true-to-life images – even in low-light situations.

“We know that image quality is the No.1 consideration for camera buyers because they want to capture their memories in the best quality possible,” continued Mora. “With Canon’s High Sensitivity sensor and DiG!C 5 Image Processor, TruCapture technology ensures that life’s precious moments are captured in true colour and true clarity, at the press of a button – whether in daylight or at night.”

The Optical Image Stabilisation Lens has been further enhanced with Intelligent Image Stabilisation (IS) which automatically controls blurring by reducing the effects of hand-held camera shake so you can shoot amazing quality photos and video in the most difficult conditions. At the press of a shutter button, the camera automatically selects the optimum IS for each scene, recognising a selection of six scenes: normal photos, macro shooting, shooting while walking, using a tripod, panning and shooting with a telephoto zoom.

Stunning Full HD Movies

Featuring Full HD movie recording capabilities at a maximum resolution of 1920 x 1080 pixels, users can enjoy sharing movies with the whole family in the highest quality on their TV.

The Movie Digest feature records four seconds of video prior to a photo being taken and then automatically edits the day’s unexpected events into one short movie. Switching between photo and video recording is quick and easy with the ‘Movie Button’.

PowerShot S100

The PowerShot S100, an upgrade from the popular PowerShot S95, features a Genuine Canon EOS inspired 1/1.7 type CMOS Sensor, achieving superior image capture.

It also features a newly designed F2.0, 24mm Wide Angle Lens with 5x Optical Zoom, making it perfect for capturing a broad range of shots – especially family portraits, and landscape shots such as mountain ranges or sunsets. The F2.0 allows you to shoot beautiful images in low-light conditions without using the flash, while the 24mm Wide Angle Lens provides a wider field of view.

Perfect for those wanting to explore their creative potential, the PowerShot S100 features manual controls and a customised control ring. The control ring allows for the quick adjustment of shooting settings.

The PowerShot S100 also has GPS functionality to track and display your photography route on Google Maps – the perfect addition to online travel albums and blogs.

PowerShot SX40 HS

The PowerShot SX40 HS is the perfect travel companion and your ideal outdoor partner, comprising an impressive 35x Optical Zoom and Intelligent IS, it’s never been easier to capture clear shots at super zoom.

“The Intelligent IS, which automatically selects the ideal IS setting to counter camera shake, makes a significant and noticeable difference to hand-held shooting results when using the high-zoom range,” says Mora.

Advancing its predecessor, the PowerShot SX30 IS, the new model features a 12.1 Megapixel High Sensitivity Sensor – for superior, true-to-life images in low light. The PowerShot SX40 HS with its broad zoom range at 24-840mm focal length, is ideal for capturing wide shots such as landscapes and group portraits or getting close to the action from a distance, such as sporting events or action shots.

Along with FULL HD Movie Recording, the PowerShot SX40 HS boasts a 2.7 type Vari Angle LCD screen. As the angle of the LCD monitor can be freely adjusted, you can compose photos as you like, allowing you to get more creative.

Key features – PowerShot S100

• DiG!C 5 Image Processor
• 1/1.7 Type 12.1 Megapixel High Sensitivity CMOS Sensor
• F2.0, 24mm Wide Angle Lens and 5x Optical Zoom
• Intelligent Image Stabiliser (IS)
• Manual Controls
• GPS
• Control Ring
• Intelligent Auto – 32 Scenes
• Full High Definition (HD) Movie Recording (1920 x 1080)
• 3.0 Type LCD
• TruCapture Technology
  

Key Features – PowerShot SX40 HS

• DiG!C 5 Image Processor
• 35x Optical Zoom
• 24mm Wide Angle Lens
• 12.1 Megapixel High Sensitivity Sensor
• Intelligent Image Stabiliser
• Intelligent Auto – 32 scenes,
• Full High Definition (HD) Movie Recording (1920 x 1080)
• 2.7 Type Vari Angle LCD
• TruCapture Technology

Pricing and Availability

The PowerShot S100 (RRP $TBC) will be available from November and the PowerShot SX40 HS (RRP $TBC) will be available from October, both through Canon New Zealand Authorised Resellers. For more information customers can contact Canon on 0800 222 666.

Related Links

Learn more about Canon’s Digital Camera range

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