The Canon Business Readiness Index - Innovation
The business landscape is changing at a breakneck pace. The rate of change is led by globalisation, new and evolving technologies, increasing customer expectations and a shift in demographics to a growing Millennial marketplace. Innovation is now more important than ever. So, are Australian businesses keeping up?

The Canon Business Readiness Index is a comprehensive study that examines how well Australian businesses are equipped to keep up with these changes. The study, conducted by GfK Australia in April 2018 surveying over 530 senior executives, revealed Australian businesses see innovation as a critical catalyst for growth, but most aren’t walking the walk.
Report highlights
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    Innovation is important…

    Overall 78% of Australian businesses agree that innovation is very or extremely important. Two sectors in particular stood out, 94% of Healthcare and Assistance and 84% of Education and Training sector companies agreeing that innovation is very or extremely important. How will your industry compare?

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    …but we’re falling behind

    While innovation is seen as important, only 38% of Australian businesses perceive themselves as being innovative. Millennials were more likely to believe their business was innovative (58% vs 38% overall). Do they choose to work for more innovative businesses or are they driving innovation?

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    Customers are the driving force

    Customer-centricity is the key driver behind innovation, with 58% of businesses agreeing they innovate to improve the customer experience or respond to changing customer needs. Other factors include gaining a competitive advantage and improving productivity and efficiency.

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    What’s holding us back?

    One of the most dominant forces, is a lack of funding with 1 in 2 businesses agreeing budget is a key inhibitor. Other common themes include company size, bureaucracy and a lack of resource to support innovation efforts, just to name a few.

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    Emotions at play

    1 in 3 businesses say reluctance to change is a barrier to succeeding – the third highest after budget restrictions and limited company size. Yet while businesses are struggling with change, many aren’t doing enough to combat it with just 11% of companies investing in change management.

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    Are we doing enough?

    On average, three innovation initiatives were implemented per company surveyed. The most common initiatives were processes for gathering employee ideas, fostering an innovative culture and implementing agile ways of working. But we can do more, across these initiatives 40% of businesses have only implemented 1 program.

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    Seeking support

    When it comes to innovation, small businesses were half as likely to agree that they felt supported by the government, across funding, policy, skills and talent. Only 2 in 10 small businesses agree the Australian education system is helping develop the skills required to drive innovation.

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    Who is doing it right?

    So what are the companies perceived as being more innovative doing differently? Culture is a key differentiator, with 74% of innovative businesses agreeing they have an extremely strong culture of innovation and 69% who actively work on building a culture of innovation. They also place more importance on skills such as curiosity, independent thinking, digital literacy and data science.

Download the Report
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