Canon Promotion Winner Tries Her Luck to 'Pick the $1,000,000 Picture'

Canon Australia and New Zealand today announced Queensland’s Joanne Burrows as the winner of its ‘Pick the $1,000,000 Picture’ Christmas promotion at an event in Sydney this morning.

Joanne, a child-care worker from Jimboomba in Queensland, was flown to Sydney to try her luck at picking the Canon $1 million picture. From a wall of 100 images, Joanne had a one in a hundred chance of choosing the $1 million picture and was on tenterhooks as she faced the challenge. The other 99 pictures held a cash prize of $10,000.

Although Joanne did not walk away with the $1 million, she is thrilled to have an extra $10,000 in her back pocket and to have received the exciting trip to Sydney.

“This is the best Christmas present ever and a dream-come-true for my fiancée and me,” said Joanne. “My fiancée bought me a Canon LEGRIA camcorder for Christmas and I entered Canon’s Christmas promotion to receive the fantastic bonus carry bag and also to enter the ‘Pick the $1,000,000 Picture’ draw. I can’t believe I had the opportunity to win $1 million – the excitement has been beyond anything I ever imagined. Although I’m not a millionaire today, I do walk away with an incredible $10,000 cash which will certainly come in handy as we prepare for our wedding!”

Canon is thrilled with the success and positive consumer response towards its biggest-ever Christmas retail offer.

“The ‘Pick the $1,000,000 Picture’ campaign exemplifies Canon’s approach of engaging consumers in unique and exciting ways and working with retailers to deliver a strong cross-category consumer promotion,” said David Goldman, Assistant General Manager of Marketing, Canon Australia. “We were pleased to reward Joanne Burrows with a cheque for $10,000 – it was a great way to wrap up our successful Christmas promotion.” The Christmas campaign capped of an extremely successful year for Canon which saw growth in revenues and achievement of profit targets, as well as market leadership across inkjet printing, digital still camera (DSC) and digital SLR categories in Australia.”

Background to Canon’s Pick the $1,000,000 Picture promotion

Consumers who purchased a participating Canon product between 15 October 2009 and 11.59pm (AEDST) on 9 January 2010, could register online to claim their bonus gift and automatically go into the draw for a 1 in 100 chance of winning $1 million.

Canon ‘Pick the $1,000,000 Picture’ bonus gift after purchase –

• Canon EOS digital SLR: Crumpler EOS Camera Bag OR Crumpler Camera Strap
• Canon LEGRIA video camera: Corel Video Editing Software OR Crumpler Legria Camera Bag
• Canon IXUS digital camera: Morrissey Men's Credit Card Wallet OR Morrissey Women’s Purse
• Canon PowerShot digital still camera: Lonely Planet Travel Guide
• Canon SELPHY photo printer: Cinema tickets OR SELPHY Cubby House
• Canon PIXMA printer: Entry-level models: PIXMA Creative Pack; Mid to high-level models: PIXMA Creative Pack and Corban & Blair Photo Album